The War Room Blog:

Tactics & Strategies From The Trenches

Reverse Engineering Uber’s Disruptive Model for You to Copy & Use

One of the most overused terms across all industries is being a “disruptor.” The reason it’s so prevalent in the business today is because the uber successful companies (pun intended) transformed an already mature market and profited in such a way they’ve become the model home of the landscape we’re in.

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Applying the 6 Levels of Awareness to Your Prospects

Most marketers are aware of Eugene Schwartz’s book, Breakthrough Advertising, which is, in my opinion, the best marketing book ever written. Schwartz describes the 5 levels of awareness, a  game changing concept that can really make the difference. I’m going to show you how we’ve applied it to marketing.

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