The War Room Blog:

Tactics & Strategies From The Trenches

Reverse Engineering Uber’s Disruptive Model for You to Copy & Use

One of the most overused terms across all industries is being a “disruptor.” The reason it’s so prevalent in the business today is because the uber successful companies (pun intended) transformed an already mature market and profited in such a way they’ve become the model home of the landscape we’re in.

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Applying the 6 Levels of Awareness to Your Prospects

Most marketers are aware of Eugene Schwartz’s book, Breakthrough Advertising, which is, in my opinion, the best marketing book ever written. Schwartz describes the 5 levels of awareness, a  game changing concept that can really make the difference. I’m going to show you how we’ve applied it to marketing.

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Seven Creative Cost Cutting Tactics to Implement in Your Business Right Away

We all want the “big sale.” I’m talking about the one you have to call all your manufacturer, distributors, all of your employees; you know, that order.

As a business owner, it’s one of the best feelings in the world. But something I don’t see talked about enough, is how that sale often cripples businesses. Often times beyond repair. 

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