If you want to grow your business as fast as possible, one of the best ways to do so is by pulling on the 7 growth levers of business.
Today, we’re going to break down the first one:
Media as a growth lever.
How can you acquire an ownership interest in someone else’s business when you are bringing non-cash assets like your knowledge or time to the deal?
How do you structure a deal to let someone else into your existing business as an equity owner when they don’t have cash but do have something else that’s valuable to your company that you want?
We have done several deals including a recent one like this. So I thought I would share one approach that comprises 6 key deal points to remember…
Tell me where I’m going to go to die and I won’t go there.” – Charlie Munger
Not to be morbid, but this is a real thing. By thinking about where you don’t want to go, you’ll identify the problems that will get you where you don’t want to go. What Charlie is getting at here is something called “Inverse Thinking,” and it can dramatically change your business.
One of the most overused terms across all industries is being a “disruptor.” The reason it’s so prevalent in the business today is because the uber successful companies (pun intended) transformed an already mature market and profited in such a way they’ve become the model home of the landscape we’re in.
