Most marketers are aware of Eugene Schwartz’s book, Breakthrough Advertising, which is, in my opinion, the best marketing book ever written. Schwartz describes the 5 levels of awareness, a game changing concept that can really make the difference. I’m going to show you how we’ve applied it to marketing.
I recently had a conversation over Facebook with one of my friends, and he asked me why I was favoring other social platforms like Instagram and LinkedIn over Facebook–where he was almost exclusively focused and where I had already built a pretty decent following.
We all want the “big sale.” I’m talking about the one you have to call all your manufacturer, distributors, all of your employees; you know, that order.
As a business owner, it’s one of the best feelings in the world. But something I don’t see talked about enough, is how that sale often cripples businesses. Often times beyond repair.
Looking for the next revenue stream or advertising media for your online or offline business?
Print media is back with a vengeance. 134 brand new print magazines publishing quarterly or more frequently emerged in the last 2 years alone according to the Magazine Publishers Association.
